Nov

29

Thoughts on running a clothing website

Filed Under Promotional |

Hi,

I am constantly amazed by the power of the internet. Here at JKL Clothing we have adapted our business plan over the last 2 years to such an extent that our main marketing focus is now our website and optimising it to comply with the major search engines such as google and yahoo.

That said, we have invested heavily in our back end system so that the service our customers receive is of the highest possible standard. We have also vastly improved our t-shirt printing and embroidery services. We now aim to provide t-shirt printing and embroidery quotes within 24 hours so that our customers have all the information available to make their buying decision. JKL Clothing’s product range has also been improved so that we now offer over 2000 garments and promotional items.

Recently added ranges include Portwest Workwear Clothing, Clubclass Corporate Clothing and Cherokee Medical Scrubs. These ranges will add further value to our business and make us one of the market leaders as a one stop garment supplier.

I am always monitoring our competitors to see what the competition is up to and making sure we are as competitive within the market place as possible. I think we achieve this, our prices are keen but what I believe really sets us apart from the rest is our customer service. JKL Clothing’s clients receive a highly personable service. Vicky overseas our Screen-printing service and Mark is responsible for our Embroidery customers. Both are very knowledgeable within their individual garment decoration fields and clients are welcomed to call our office to talk over any information they may require.

Well that covers some of the things that are happening at JKL Clothing. I am always interested to hear from other small business owners especially within our field and who knows we may be able to benefit one another.

Jeff Harris


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